Zinnia Sophia – Give my product a personality! How to write for products that anticipate, inform and delight

Chris Zinnia Sophia - Give my product a personality! How to write for products that anticipate, inform and delight - You Can Do It! Leading Through New, Unprecedented Challenges with Patience and Perseverance
Zinnia Sophia
Content Strategy Director
VMLY&R
Zinnia is a Content Strategy Director, Speaker, Women’s Leadership Mentor and 6x best-selling author in women’s empowerment based in New York City.

UX Camp Fall 2023

Give my product a personality! How to write for products that anticipate, inform and delight

Can products truly have personality? The answer is yes! But how do we achieve this? In this talk, we’ll explore different ways content designers and UX writers can write products that anticipate, inform and delight.

We’ll workshop the process of defining personality for your product. Do products have to sound boring? How can you dial up or dial down the tone of your product depending on the customer moment? How can we use these principles to create strong UX writing guidelines for digital products?

Whether you are writing for tech, fitness or automotive, these exercises will help you create internal processes, documentation and direction as you continue to develop your product’s unique brand. Examples from Shopify, Verizon and Ford will be shared.

Event Details
UX Camp Fall 2023
Expired
$13.50
November 4, 2023
10:00 am
November 4, 2023
3:30 pm
Boost Your UX Super Powers at UX Camp Fall on Saturday, November 4th at 10am CDT! And it happens from where ever you are—we’re serving up 2 awesome keynotes that bookend up to 4 really great presentations! This is a 1-day conference...
November 2023
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