Erin Weigel: Design for Impact

Erin Weigel: Design for Impact
Erin Weigel
Principal Designer & Senior Design Manager
Erin Does Things
Erin Weigel delivers impactful, user-centric products and tells stories about how she does it. Her career started in customer service when she worked retail and waited tables. This experience developed her service mindset, which guides her unique design approach.

Leadership By Design 2024

Design for Impact

Experimentation can be intimidating to non-data science folk. But Erin is determined to get people from all crafts excited about A/B testing. In this talk, Erin shares the Conversion Design process. It centers A/B testing as a way to gather high-quality evidence to make highly informed decisions to improve your digital product. She also introduces the Good Experimental Design toolkit. These easy-to-follow templates usher teams through the logic needed to design trustworthy experiments that you can learn from.

Event Details
Expired
$26
September 12, 2024
10:00 am
September 13, 2024
2:30 pm
Elevate Your Leadership Skills at Leadership By Design 2024 Expanding Perspectives: Leading Through Inclusivity and Resilience Leadership By Design 2024’s theme sets the stage for focusing on how leadership can embrace and champion inclusivity and resilience within the design community....
October 2024
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