Zinnia Sophia – Selling the Design – Tips on how design leaders can become better communicators and influencers

Zinnia Sophia - Selling the Design – Tips on how design leaders can become better communicators and influencers
Zinnia Sophia
Content Strategy Director
VMLY&R
Zinnia is a Content Strategy Director, Speaker, Women’s Leadership Mentor and 6x best-selling author in women’s empowerment based in New York City.

UX Camp Fall 2024

Selling the Design – Tips on how design leaders can become better communicators and influencers

Start the journey of becoming a better storyteller and communicator as a design leader. Zinnia Sophia, Content Strategy Director at VML, shares her experiences and lessons learned in selling design to clients, marketing leaders, C-level executives and investors. She discusses the many faces of design influence and highlights the skills required for elevating the work to your department, company, industry or market.

Introduction to Selling Design:

  • The journey from design expert to strategic communicator.
  • Understanding the shift to a new business mindset.

Skills of Successful Design Influencers:

  • Essential communication skills needed for influencing stakeholders.
  • How to maintain authenticity while embracing your influencer archetype.

In this talk, Zinnia Sophia draws attention to the importance of salesmanship, persuasion, influence when selling design. Walk away with new communication strategies that position you as a thought leader. This talk is perfect for design leaders who find themselves in speaking and selling roles, encouraging them to embrace this new challenge with confidence.

 

Event Details
UX Camp Fall
Expired
$13.50
November 9, 2024
10:00 am
November 9, 2024
3:30 pm
Ignite Your Passion for UX at UX Camp Fall 2024 Saturday, November 9th, 2024 at 10am Central! Evolving Horizons: Sketching the Path Forward “Evolving Horizons” encapsulates our collective reflection on the lessons learned through both triumphs and trials in the...
December 2024
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