Co-Founder

Adam’s passion is the exciting world of Tabletop Gaming! In 2016 he co-founded XYZ Game Labs and created the card game called RobotLab with his team. He currently spends most weekends playing, talking about or designing tabletop and board games.

Jay Newton-Small is cofounder of MemoryWell, which tells the life stories of those suffering from Alzheimer’s and dementia.

Together with Nathan Curtis, Dan Brown founded EightShapes in 2006. Though specializing in information architecture, user research, and design discovery, Dan’s career spans most aspects of UX design.

Kathi Kaiser is co-founder and partner at Centralis, a Chicago-based UX consultancy. She leads a top-notch team in creating great user experiences for global clients, start-ups, and cultural institutions.

Jared Spool is the founder of User Interface Engineering (UIE), the largest usability research organization of its kind in the world. If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective and knowledgeable communicator on the subject today.

Ameeda is a co-founder and product lead of CodeArtScience, a startup focused on redefining quality and relevant learning experiences at scale.

Dan Klyn, co-founder of The Understanding Group (TUG), teaches information architecture at the University of Michigan School of Information and serves on the board of the IA Institute.

Victoria Pater is a digitally-focused creative in Chicago. She currently works as a senior mobile designer at Orbitz Worldwide.