Cliff Seal – Building Confident Users in the Space Between

Cliff Seal - Building Confident Users in the Space Between
Cliff Seal
Principal Designer
Salesforce
Cliff is a Principal Designer at Salesforce, helping build world-class customer experience tools. For him, experience design is a strategy for creating positive change in the world for others—not in a vague sense, but a literal one.

UX Camp Spring 2021

Building Confident Users in the Space Between

Siloed organizations aren’t incentivized to improve the space between products, despite the massive opportunity it presents. Seizing that opportunity is as much community organization as it is design.

Enterprise customers increasingly interact with multiple products from the same company. From rapid acquisitions to market opportunities, companies are frequently introducing products and services that are ostensibly interconnected. Users can transfer knowledge of existing product mechanics and flows to new ones, resulting in faster adoption and time-to-value—but that won’t happen by accident.

I’ll show how we’ve managed these efforts at Salesforce: how we built momentum internally, enlisted stakeholders, co-created, made decisions, and set ourselves up for constant improvement.

Event Details
UX Camp Spring 2021
Expired
$12.50
April 3, 2021
10:00 am
April 3, 2021
3:30 pm
UX Camp Spring 2021 is a 1-day mini-conference that delivers great UX content at a price that lets anyone attend, from where you are. On Saturday, April 3rd, 2021 at 10AM CT, from where ever you are—we’re serving up 2...
October 2024
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