UX Camp Spring 2022
Don’t Fear the Spreadsheet: A Guide to Content Audits for Product Teams
Audits are a go-to tool for cataloging and optimizing website content, and they can also be your product team’s secret weapon. Examining key features and flows of your product through a content lens will help you systematically identify gaps, inconsistencies, and usability improvements. How can you make sure that your audit leads to concrete, meaningful product changes—not just lines on a spreadsheet? There’s no one-size-fits-all template, but there are a few frameworks, tips, and strategies for getting results—and buy-in—without getting overwhelmed.
Auditing a product is much different than auditing a website. Instead of scraping URLs, you’ll need to capture and track multiple screens and states, like errors and form fields. And you’ll need to translate your findings into a digestible story for product and engineering partners. From scoping and conducting your content audit to tracking and sizing your recommendations in an engineer-friendly format, this session will help you turn your audit findings into real product improvements.
