Leadership By Design 2020

Learn design leadership from the experts at Leadership by Design 2020.

Leadership By Design 2020 is an online 2-day conference focused on all aspects of design leadership.

On Thursday & Friday, August 6h & 7th, from where ever you are. We’ll have 2 days of stellar keynotes and focused design leadership presentations with thoughtful Q&A that allow you to gain a lot of insightful learning. In addition, each day has an uplifting interstitial that is sure to be refreshing and reinvigorating after deep content sessions.

We continue to provide a stage with inclusive continuing education that is great for our community. Don’t miss out–join us and expand your User Experience horizons–and don’t worry: we record the sessions so you can revisit them later.

And we’ve got swag! We’ve partnered with Nerditees (again) to bring you some cool gear – get a HUMANKIND/KINDHUMAN t-shirt!

 

Each swag item purchased adds to our pool of “Need 1, Take 1” passes that are available to anyone who has a need–no questions asked.

Event Details
Speakers
Maggie Hsu
Maggie Hsu
Co-Founder
Goldhouse
Maggie Hsu is a Co-Founder of Gold House, a nonprofit collective of pioneering Asian leaders dedicated to systematically accelerating the Asian diaspora’s societal impact while enhancing the community’s cultural legacy.
Donna Lichaw
Donna Lichaw
Executive Coach, Author, & Speaker
Independent
Donna Lichaw is an executive coach, speaker, author, and tin robot collector serving leaders in the product, design, and tech community at large.
Lena Trudeau
Lena Trudeau
Chief Operating Officer
Fu Associates
Lena Trudeau is the COO at Fu Associates. Lena served as a member of the U.S. Federal Government’s Senior Executive Service. As Associate Commissioner at the General Services Administration (GSA), she was mandated to leverage technology to modernize procurement practices and transform business operations.
Jabali Williams
Jabali Williams
Director of User Experience
U.Group
As Director of User Experience, Jabali’s impact spans both clients and disciplines.
De Nichols
De Nichols
Principal of Design & Social Practice
Civic Creatives
De Nichols is a designer, activist, social entrepreneur, and lecturer addressing racial inequities within the built environment through the production of interactive art experiences, digital media, and social interventions.
Alyssa Boehm
Alyssa Boehm
Vice President of User Experience
Forrester
Alyssa is the Vice President of User Experience at Forrester. She has established UX practices, career ladders, and built high-performing, cross-functional teams in a variety of spaces including customer science, healthcare, financial services, and education.
Jasmine Friedl
Jasmine Friedl
Director of Design
Intercom
Jasmine is the Director of Design at Intercom, and previously led product design at Udacity, Chan Zuckerberg Initiative, and Facebook.
Tanner Christensen
Tanner Christensen
Head of Design
Gem
Tanner Christensen is the Head of design at Gem.com, where they’re building the platform for the future of recruiting.
Scott Sullivan
Scott Sullivan
Head of North American Design Group
Ascendum
Scott is the Head of North American Design Group at Ascendum, and helps to build products and services to assist people in making positive long-term changes to their behavior.
Michaela Hackner
Michaela Hackner
Director of Design, UX Content, & User Research
Morningstar
Michaela is passionate about using words and stories to make the world a better place. She started her career designing content in the nonprofit space where she worked with women entrepreneurs in Cambodia and East Africa, and led the design of web experiences for the Gates Foundation and Red Cross.
Helen Keighron
Helen Keighron
Fractional Design Executive
Helen Keighron is a fractional design executive and startup advisor focused on helping SaaS companies of all sizes unlock the business value of design and avoid common scaling pitfalls.
Maria Pereda
Maria Pereda
Director of Product Design
Clio
Maria leads design at Clio, helping increase access to justice while improving the lives of lawyers. Previously, she’s led teams at Roadmunk, Schoology, Critical Mass and GE.
Amy Jiménez Márquez
Amy Jiménez Márquez
VP of Experience Design
Zillow
Amy Jiménez Márquez is the owner and Publisher of Boxes and Arrows, devoted to the practice, innovation, and discussion of design—including graphic design, interaction design, information architecture, and the design of business.
Michelle Y. Bess
Michelle Y. Bess
Diversity, Equity, and Inclusion Director
Sprout Social
Michelle Y. Bess serves as the Diversity, Equity, and Inclusion Director at Sprout Social, focusing on efforts to ensure all people feel a sense of belonging and that their voices are heard.
Dani Nordin
Dani Nordin
Product Design Architect
athenahealth
Dani Nordin works for athenahealth as the Product Design Architect for athenaClinicals. There, she uses her superpowers in user research, pattern recognition, and snark to help the organization unpack big, gnarly problems related to EHR configuration, clinical content, and specialty support.
Schedule

We'll open the doors a little early and let folks in. Sometimes, we have surprises, sometimes, we play music, sometimes it's a little quiet. Get there a little early to be ready for kick-off!

Announcements and gratitude, schedule for the day, and general information about the event.

15 minute break.

How can organizations encourage innovation at all levels? This talk will explore the concept of “engineered serendipity” and how a non-linear leadership model can often yield the most creative results.

We know that, as designers mature, they need to understand how to tell a story about their work. But how do you coach them in storytelling when stories can take so many forms depending on the phase of a project? In this presentation, Dani Nordin of athenahealth will share a framework she’s created to help designers at athenahealth craft a compelling story at various phases of a project—from design scenarios to research plans to portfolio case studies.

You’ll learn:

The fundamental types of stories that tend to show up in our work;
How the elements, attitude and altitude with which we shape our stories impact their effectiveness;
Common pitfalls to avoid when crafting your story.
Along the way, you’ll laugh, cry and see some cute animal pictures.

15 minute break.

Spend time with the CEO of a Digital Transformation firm who is actively working through a dramatically changing landscape and an executive coach who is helping other senior leaders do the same. Facilitated by Jabali Williams, discussion, presenting the tough topics we could all use some advice on, while also surfacing your questions as well.

Civic Creatives produces experiences, tools, and platforms that help cities and organizations engage more intimately with communities to address social injustices within the built environment.

30 minute break.

Originally I’d planned to discuss the systems that keep HubSpot’s 120 person UX team focused on the right things for our customers. Then the world tilted back in March, and 2020 has served up a series of unprecedented obstacles.

So how did those systems fare under the extreme pressure test of working with needy pets, homeschooled kids, and a constant thrum of anxiety and grief? So far, it turns out that leaning into these challenges with vulnerability and transparency proved to be our greatest leadership tool, and our culture is our most important “system” of all. I’ll share how external turmoil has shaped my framework for allocating leadership attention across infrastructure, process, culture, impact, and vision. Sometimes you have to fall apart to truly come together.

Designers have always had to be creative and thoughtful about finding their next project, job, or opportunity. Any illusions of control we had disappeared when the pandemic struck. We have always lived in an uncertain world.

Not everyone can do what you do. Think about how to use your skills to seek out places to help in your organization. Your cunning, creativity, and willingness to experiment are critical to aiding companies looking to navigate, survive, and hopefully thrive beyond today’s crisis. I’ll focus on a few small but scalable approaches around mingling and triage to help you design new responsibilities. Think about what problems you are uniquely suited to help solve, identify places where you can use your skills, and, most importantly, look at the variety of ways you can add value. Reframe, review, revisit, invert, and explore how we work, support each other, and help our clients and customers.

15 minute break.

“To admit that you’re afraid gives you strength.” — Counselor Troi to Lieutenant Worf (Star Trek: TNG)

As a leader, being/feeling/appearing vulnerable can be uncomfortable and make us doubt ourselves. Strong emotions aren’t typically on display in work environments. That hasn’t necessarily been the case since the world has flipped upside down. Many of us are working from home full time, for the first time. Seeing your coworkers in their homes on video conferences is surprisingly humanizing. More so than when they are working from home and calling into a conference at work. Seeing every person you work with, their homes, pets, kids, hobbies (i.e. guitars on the wall, knitting projects in the background), makes everyone a little more human. A little more vulnerable.

How can we, as leaders, provide our teams with the compassionate, empathetic support they need in times of difficulty, while also taking care of ourselves? In this talk, I’ll focus on strategies to ensure you’re providing thoughtful leadership to your team, and help your own leadership understand you and your team’s needs.

Good design leaders know that designers must think beyond the interface and user needs and work on the business, not just in the business. We ask them to balance business needs, to design with intentionality, and make appropriate trade offs given the complex ecosystems that surround our organizations and their industries. We focus so much on hiring for tactical craft skills, but it’s the ability to be strategic within an organization’s business context that makes our design team members truly effective.

In this talk, we will learn how to conduct activities from day 1 to help designers understand the industry better, to apply critical thinking to their choices, and start working more strategically. I will share how, at Roadmunk, we use frameworks like Porter’s 5 Forces and Blue Ocean Strategy as part of our design onboarding process. This allows new hires to not only get acquainted with our industry, but to form early relationships with other departments, and hit the ground running.

15 minute break.

New Layer is a conversational podcast on everything related to digital product design, with hosts Jasmine Friedl and Tanner Christensen. We discuss design careers, tools, education, critique, and much more.

We'll open the doors a little early and let folks in. Sometimes, we have surprises, sometimes, we play music, sometimes it's a little quiet. Get there a little early to be ready for kick-off!

Announcements and gratitude, schedule for the day, and general information about the event.

It’s useful for researchers to have a thorough understanding of the ideation process, because the ideation is going to be structured around the research findings and deliverables, which will be the result of specifically crafted research protocols. It’s equally as important for these researchers to have an awareness of Content Strategy, so that they can capture specific details in their research that can lead to an understanding of the how people use language to work through the problem space. Interface designers who can meaningfully interpret the provenance of research findings will be able to preserve the intent of strategic decisions when they run into a snag resulting from bringing abstract concepts into our dimensional world full of very real limitations.

Too often, design and designers exist in isolation. They will work on one part of the greater whole, be very good at that one thing, and then come to your company and suddenly something doesn’t quite click. Now when you’ve got ten or fifty, or four hundred designers who’ve worked at various levels of isolation on varied products and services, it can take a long time to get everyone on the same page. Design firms like Adaptive Path would specifically seek out designers who were t-shaped where the bar of the t was equally as developed as the stem. This very intentional generalism was useful for a number of reasons, but one that really stands out is that these designers have an ingrained awareness of how each part of the design process supports and relates to every other phase of the project. This workshop is the result of the need for these strong t-bars in a hiring environment based on keyword searches and hyper-specialization. It focuses on the cause and effect of different inputs, tools, and techniques, why they matter, and how they’re useful for all of the other parts of the process of building meaningful experiences for messy humans in complex circumstances.

Event Details
Sponsors
June 2024
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