Meena Kothandaraman – Unpacking Context During a Pandemic: Reflections & Tips

Meena Kothandaraman - Unpacking Context During a Pandemic: Reflections
Meena Kothandaraman
Experience Strategist
With 30 years of experience, Meena has consulted to emphasize the strategic value and positioning of qualitative research in the design of product, space and service.

UX Camp Winter 2021

Unpacking Context During a Pandemic: Reflections & Tips

Context has always been of importance to unpack and describe when understanding human realities. Context is anything and everything that brings meaning to human realities. Pre-COVID, qualitative researchers readily presented options for studies for both in-context and out-of-context approaches.

With the onset of the pandemic, in-context approaches posed challenges: increased study expense and safety risks to assess. The need to elicit context understanding remains—but without the ability to immerse in it—how do we as researchers understand it? An absence of context understanding can affect a researcher’s interpretation of the human story and reality. This in turn can affect the knowledge applied by a design team.

Meena Kothandaraman of twig+fish will share four observations from recent projects in which participants engaged in a way that revealed more contextual detail. Every project was run remotely—but each time the research team noted approaches that allowed the participant a chance to think of their context and articulate it with more specificity. These approaches are easily applied and will be still be applicable post-pandemic.

Event Details
January 23, 2021
10:00 am
January 23, 2021
3:30 pm
UX Camp Winter 2021 is a 1-day mini-conference that delivers great UX content at a price that lets anyone attend, from where you are. On Saturday, January 23, 2021 at 10AM CT, from where ever you are—we’re serving up 2...
May 2024