Adam Cutler is the Design Practices Director with IBM Design and one of the first three Distinguished Designers at IBM. He is responsible for the IBM Design Studio in Austin, TX. He is also responsible for the competency, culture and practices of design and designers at IBM. This includes IBM Design Thinking, the IBM Design Language and IBM Design Research.
Previously while at IBM Interactive, he was the Director of User Experience Design and helped to guide clients and internal initiatives in the creation of valuable, dynamic and effective user experiences. He has worked with many clients including OpenPediatrics for Boston Children’s Hospital, Nordea, The JFK Museum & Library, Liberty Mutual, Bank of America, Nationwide, Wachovia, L.L.Bean, State Street, American Express, IBM, Segway, Chubb Insurance and Tiffany & Co. among others.
Prior to joining IBM, Adam worked with Michael Jordan while at an advertising agency in Chicago, and helped to pioneer the first e-commerce transaction from outer space.
For more, keep up with Adam at ibm.com/design or on Twitter as @adam_cutler.
Leadership By Design 2017: Prototypes, Process & Play
Scaling Design at IBM
Creating a sustainable culture of design at a company the size of IBM isn’t an overnight process. Learn how we’re scaling our design competency across our global footprint through our people, places and practices.