Amy Bucher

Amy Bucher

Amy Bucher

Amy Bucher, Ph.D., is Chief Behavioral Officer at Lirio, where she designs AI-powered behavior change journeys to drive better personal and population health. Amy is a recognized expert on applying the psychology of motivation to design and was named one of Forbes’ Behavioral Scientists You Should Know. She is the author of Engaged: Designing for Behavior Change published by Rosenfeld Media and named a Kirkus favorite indie book of 2020. Prior to joining Lirio, Amy was Vice President of Behavior Change Design at Mad*Pow, a strategic design consultancy, and has also worked at CVS Health in their Digital Innovation Lab and as a member of the Behavioral Science team at Johnson & Johnson. Amy earned her PhD and MA in Organizational Psychology from the University of Michigan at Ann Arbor, and her AB magna cum laude in Psychology from Harvard University.

Presentations

UX Camp Fall 2023

Designing for Behavior Change: Using Psychological Frameworks to Design Engaging and Effective Experiences

Digital apps and experiences can support people in making all kinds of positive behavior changes, but in order to do that, they have to be both engaging and effective. That means designers need to focus on creating something compelling that addresses the reasons why people struggle to achieve their goals. Behavior science offers several frameworks that can layer onto a design process to create products that are not just engaging to use, but actually help people perform the behaviors that lead to better outcomes for health, wealth, and happiness. Learn about best practices from COM-B, the self-determination theory of motivation, and behavioral economics to help you design for lasting behavior change.

Tent Talks Session: Personalizing Behavior Change: The Intersection of AI, Ethics, and Team Collaboration

On Tuesday, October 3rd at 5:00pm Central, Amy Bucher joins us for a live Q&A session: “Personalizing Behavior Change: The Intersection of AI, Ethics, and Team Collaboration.”

Available Videos

Amy Bucher – Designing for Behavior Change: Using Psychological Frameworks to Design Engaging and Effective Experiences

UX Camp Fall 2023 Designing for Behavior Change: Using Psychological Frameworks to Design Engaging and Effective Experiences Digital apps and experiences can support people in making all kinds of positive behavior changes, but in order to do that, they have…

Tent Talks Featuring Amy Bucher: Personalizing Behavior Change: The Intersection of AI, Ethics, and Team Collaboration

On Tuesday, October 3rd at 5:00pm Central, Amy Bucher joins us for a live Q&A session: “Personalizing Behavior Change: The Intersection of AI, Ethics, and Team Collaboration.” Session Notes Here are the main points from the Tent Talks session with…

Speaker Details
Speaker Details
March 2024
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Personalizing Behavior Change: The Intersection of AI, Ethics, and Team Collaboration
October 3, 2023
5:00 pm
October 3, 2023
6:00 pm
Tent Talks Featuring Amy Bucher: Personalizing Behavior Change: The Intersection of AI, Ethics, and Team Collaboration On Tuesday, October 3rd at 5:00pm Central, Amy Bucher joins us for a live Q&A session: “Personalizing Behavior Change: The Intersection of AI, Ethics,...
UX Camp Fall 2023
November 4, 2023
10:00 am
November 4, 2023
3:30 pm
Boost Your UX Super Powers at UX Camp Fall on Saturday, November 4th at 10am CDT! And it happens from where ever you are—we’re serving up 2 awesome keynotes that bookend up to 4 really great presentations! This is a 1-day conference...