Dimple leads the Digital Pharmacy Product team at Walgreens. She is responsible for driving digital innovation to improve adherence and build consumer engagement through a seamless omni-channel experience for Walgreens’ patients to get, stay and live well. Dimple has an undergraduate degree in Computer Science from University of Illinois, Urbana Champaign and an MBA from Northwestern University’s Kellogg School of Management.
For more, keep up with Dimple on Twitter as @raodimple.
UX Camp 2015
From You & Me To We: Re-designing the Product — UX Partnership
As Marshall Goldsmith cautions in the title of his best-selling book, What Got You Here Won’t Get You There. The brittle and tenuous cooperation between product management and user experience teams that often exists today won’t be enough to support the nimble production paradigm required to create the digital products of tomorrow. With the evolving role Design in the product and user experience functions and the organization at large, reconsidering the PM — UX partnership is perhaps more important than ever.
Drawing on their respective backgrounds—including experience as colleagues—Dimple Rao and Ryan Wynia will offer forward-thinking perspective on the relationship between PM and UX. They will argue the PM — UX relationship is a collaboration that’s truly significant and is capable of enhancing or inhibiting the contributions of the other to the benefit or detriment of the product and organization.