Sean Johnson

Partner at Digital Intent and Founder Equity. Professor of innovation and entrepreneurship at Kellogg. Pale person.

For more, keep up with Sean at sean-johnson.com or on Twitter as @intentionally.

Presentations

UX Camp 2016

How to Guarantee Product Failure

Many user experience professionals design screens and flows imagining a user is already bought in, with dashboards full of activity and full friend lists. But getting a user to that point requires a tremendous amount of thought. Onboarding and first time UX represent the most important and most overlooked part of product design, leading to subpar experiences and failed products.

In this discussion we’ll do a deep dive into why onboarding matters and discuss dozens of practical tips for getting users to that “aha” moment.

UX Camp 2014: Mobile Camp

How to Get Traction on Mobile

Most mobile apps don’t fail because the company can’t build their idea. They fail because they can’t get people to use it. And with over 1 million apps in the ecosystem, it’s imperative to have a thought out plan for acquiring and keeping customers.

In this fast-paced talk, Kellogg professor and Digital Intent partner Sean Johnson will give you a set of tools and techniques for getting traction in a crowded market. You will be introduced to the customer funnel, discover strategies for manipulating each phase of the funnel, and learn how to measure the effectiveness of your efforts.

We won’t be operating at a 50,000 foot level. Instead, you’ll learn specific techniques and strategies that smart companies are using to build the right product, find customers and turn them into advocates.