Sharon Bautista

Sharon Bautista

Sharon Bautista

Sharon is a user experience designer passionate about strategy and organizational change. Currently, she leads digital design and front-end development for Discover Card, overseeing the online experience for over 20 million cardmembers. She also teaches in the Interactive Arts & Media department at Columbia College and co-organizes the UX Book Club of Chicago.

For more, keep up with Sharon at sharon-bautista.com or on Twitter as @happy_stomach.

Presentations

UX Camp 2015: Mobile Camp

The New Frontiers of User Research (or What Your Digital Wallet Says About You)

Once upon a time, people carried physical wallets that contained personal identification, cash, credit cards, photos of loved ones, and perhaps a Blockbuster card. Times have clearly changed. Blockbuster is long gone, and now with our physical wallets, many of us also carry smartphones with native functionality and downloaded apps that give ever richer meaning to the notion of digital wallets.

In this session, I will draw on this particular straddling between the physical and digital to discuss new opportunities and challenges for user research focused on mobile experiences. I will share stories of what happened when I asked people to open their wallets to me and the lessons I learned about observation, qualitative interviewing, documentation, and empathy.

Speaker Details
Speaker Details
March 2024
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