Jason Cranford Teague – To Be Rather Than to Seem: The Case for High-fidelity Prototypes in Experience Design

Jason Cranford Teague - To Be Rather Than to Seem: The Case for High-fidelity Prototypes in Experience Design
Jason Cranford Teague
Founder / Advisor
CranfordTeague / University of Richmond's Customer Experience Program
Jason is a creative strategist, writer, and speaker who has written numerous books and articles about digital design and creative development. His books include the best selling CSS Visual Quickstart Guide and Final Cut Pro and the Art of Filmmaking.

UX Camp Spring/Summer 2023

To Be Rather Than to Seem: The Case for High-fidelity Prototypes in Experience Design

A great interactive experience should involve a lot more showing than telling. The end actor will need to know exactly how the product works with minimal explanation. Your demo should also require as little explanation as possible.

Static design tools (Photoshop, Sketch, Figma, etc…) do not present the reality of creating a digital product. They are also far less useful for creating interactions—macro or micro—and are especially cumbersome if you are designing for a variety of screen sizes.

To that end, I’ve started producing all client facing demos (prototypes) using core Web technologies (HTML, CSS, and JavaScript) to create interfaces that closely match the interactivity of final product. In this session, I will be explain the pros (and cons) of high fidelity prototypes, how to avoid the “prototype fidelity cliff”, how to make the transition, and what to expect from clients and team members who may be used to a completely different process. To clearly illustrate my points, I will be using case studies from projects I have been working on for the last decade.

Event Details
Expired
$13.50
May 20, 2023
10:00 am
May 20, 2023
3:30 pm
Level-up Your UX Skills at UX Camp Spring / Summer on Saturday, May 20th at 10am CDT! And it happens from where ever you are—we’re serving up 2 awesome keynotes that bookend up to 4 really great presentations! This is a...
April 2024
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