We'll open the doors a little early and let folks in. Sometimes, we have surprises, sometimes, we play music, sometimes it's a little quiet. Get there a little early to be ready for kick-off!

Announcements and gratitude, schedule for the day, and general information about the event.

Design for Impact

Experimentation can be intimidating to non-data science folk. But Erin is determined to get people from all crafts excited about A/B testing. In this talk, Erin shares the Conversion Design process. It centers A/B testing as a way to gather high-quality evidence to make highly informed decisions to improve your digital product. She also introduces the Good Experimental Design toolkit. These easy-to-follow templates usher teams through the logic needed to design trustworthy experiments that you can learn from.

Erin Weigel

Erin Weigel delivers impactful, user-centric products and tells stories about how she does it.
Her career started in customer service when she worked retail and waited tables. This experience developed her service mindset, which guides her unique design approach.

She has A/B tested thousands of design changes at Booking.com, the world’s largest online travel website, where she worked as Principal Designer for 9 years. Her specialties are Conversion Design and building experimentation cultures. She’s currently writing Design for Impact: Your Guide to Designing Effective Product Experiments, published by Rosenfeld Media, released in 2024.

Learn more about Erin and all the stuff she does at
www.erindoesthings.com or, follow her on LinkedIn for design tips and resources.

15 minute break.

TBA

15 minute break.

To be announced.

15 minute break.

TBA

15 minute break

Managing Priorities

Prioritization is a deceptively tricky topic that lurks behind the scenes but informs everything. It’s a fundamental skill for organizations, teams, and ICs, and most people accept that it’s essential, but we are not taught how to do it. You can prioritize almost anything, not just goals, projects, and tasks; values, for example. Our main challenge is finding new methods to reach goals amongst multiple teams with conflicting priorities. There is some good news: there is a repeatable process model. And some approaches are better than others, especially for organizations and teams. This conversation will help you gain a profound new level of clarity about creating better plans and making smarter decisions.

Harry Max

Harry Max is an executive player-coach who helps leaders realize their visions, build great teams, and zero in on pragmatic solutions to complex challenges. His experience includes having been a founder/CEO, operational leader, and consultant with start-ups, innovators, and global brands, including Apple, Adobe, DreamWorks, Google, Hewlett-Packard, Informatica, ITHAKA, Microsoft, PayPal, Rackspace, SGI, and others. An NLP Master Practitioner and Hoffman Institute graduate, Harry also completed the Aspen Institute Tech Executive Leadership Initiative (TELI) and just shipped his next book, Managing Priorities: How to Create Better Plans and Make Smarter Decisions by Two Waves Books (Rosenfeld Media).
Presentations

Wrapping up the day.