Courtney Roberts has over five years of user-centered research experience in a variety of industries including healthcare and mobile. After two years of honing UX research skills as a consultant at GfK UX, she fulfilled a personal goal of living and working abroad by moving to Berlin, Germany. There she found herself on the client side as the sole UX researcher at Market Logic Software, a software company that helps companies plan, execute and reuse their market research.
UX Camp 2015
Maximizing UX Research: In-house vs. Consulting
UX research provides robust qualitative insight firmly rooted in actual user behavior, but is frequently left out of the user-centered design process. Consequently, products and services often don’t meet user expectations, and this results in frustration, decreased utilization, and sometimes total abandonment.
In order to be successful, stakeholders in the development process must understand how to best utilize UX researchers. We will describe how UX researchers engage with projects in two different business contexts: as in-house staff, and as outside consultants. For UX researchers, this is your chance to see what it’s like on the other side. For everyone else, this presentation will explain how to efficiently harness user research to produce designs that are more successful the first time around.