Jared is a web industry veteran who has been practicing information architecture, user experience and digital product consulting under the name Exploded Map since 2009. Prior to that, he spent over a dozen years working as a brand strategist, project manager and executive producer at digital agencies in New York City.
He holds a BA in Art History from Wheaton College with an advanced focus on how visitors interact with museum spaces and how signage, supporting content and various curatorial decisions affect visitors’ perception of art.
UX Camp 2015
Personalities, Politics, Art & Design: The UX Remix of the Guggenheim Museum
The history of the Guggenheim Museum reads more like a modern user experience case study than you might expect. While it’s earned its place as a celebrated work of architecture and a revered art institution, the story of how it got there is filled with relatable tales right out of the experience design playbook. Within this story, you’ll recognize the hallmarks of any scrappy start-up from launch to success. Along the way, we’ll uncover and discuss principles of user centered design, the importance of strategic pivots, how constraints create problems and opportunities, and managing change in organizational politics.
The Guggenheim Museum story takes many fascinating twists and turns from it’s humble origins as a small, focused collection in a New York City apartment to it’s current iteration as a diverse global art institution that oversees one of the preeminent modern art collections of the world. In this talk we will look at decisions, characters, problems and evolution points in the museum’s history that have parallels to, and contain lessons for, the practice of modern day user experience.