Jason Ulaszek leads the customer experience strategy practice at Manifest Digital. He has worked with some of the biggest and most influential brands in the country, including Allstate, Cardinal Health, Kohl’s and Mattel, helping them identify new business opportunities to improve brand awareness, customer satisfaction and loyalty. He is also Founder of UX for Good, an annual pro bono event that serves non-profits around the world by applying design-thinking practices to social challenges. Most recently, UX for Good partnered with The Dalai Lama Center for Peace and Education in Vancouver to design new tools for teaching social and emotional learning in primary and secondary education. He serves as an adjunct faculty member in the Human-Computer Interaction (HCI) Masters program at DePaul University in Chicago.
UX Camp 2013: Sketch Camp
Make Your Stick Figures Work Harder: The 3 C’s of Sketching
Look inside a designer’s toolkit and you’ll likely find a broadly defined exercise called sketching. It’s an exercise that can turn napkins, flip charts, whiteboards and 6-up templates into valuable assets containing everything from direction of business models to mobile app experiences. While a sketching exercise might produce an artifact seemingly simple to the uninitiated, great designers know the exercise requires design itself. By purposefully designing the exercise around the “3 C’s”–communication, context and collaboration–we can increase participation and engagement by both design team members and stakeholders. In this session you’ll learn about these three factors that are key to consider in planning and facilitating a sketching exercise. You’ll also walk away with a handful of tips and tricks to try on your next project.