Cennydd Bowles is a digital product designer and writer. He has a decade of experience helping companies realise the benefits of good design, most recently as design manager at Twitter. He writes for A List Apart and is author of the book Undercover User Experience Design.
Leadership By Design 2017: Prototypes, Process & Play
Ethical by Design
Every business is now unique in their faith in experimentation, evidence, and iteration. Done right, it’s a healthy, focused approach. Done poorly, it becomes twisted into absurd scientism: numbers trump all, and users are reduced to mere statistics.
Digital technology’s unprecedented scale brings serious ethical responsibility. How can we balance data-driven approaches with empathy and humanity? How do we help companies see users as more than means to achieve company goals? And how do we ensure our decisions benefit not only ourselves but our wider communities and the world at large?