Danny Schuman is a writer, thinker, and idea creator. He spent over 20 years writing memorable marketing campaigns that built iconic brands like Coors Light, Life Cereal, and Gatorade. He and Michael Jordan started working on Gatorade on the same day and they happily made many commercials together for many years.
Danny founded innovation and marketing consultancy Twist in January 2009, reflecting his boundless sense of optimism and a healthy amount of bIissful ignorance. Twist helps brands like Pepsi, Discover, Wrigley, and MillerCoors solve creative and strategic challenges.
The Joy of Solving, the problem-solving framework that Danny created, helps people come up with brilliant ideas to solve tough challenges. It’s been featured in FastCompany and at Chicago Ideas Week. He’s also spoken, taught and mentored at Techweek and 1871.
Leadership By Design 2015: Prototypes, Process & Play
5 Tips for Designers from a Terrible Designer
I’ve been in the position to lead designers toward best-in-class, top-notch design for some of the most well-known brands in the world. Funny thing about that: I’m not a designer! I am, however a writer who knows how to unearth a creative solution, and who knows who to help others solve problems for themselves.
I’ve come up with 5 problem-solving tips for designers that will help them think through and create designs more effectively and guide them to ridiculous fame and fortune, all from a person who is smart enough to know when to hire someone far better than me to do this kind of stuff.