Founder and partner of truematter, a user experience strategy firm, Dean has created user-centered digital products for 25 years. He oversees truematter’s UX practice, leading engagements for regional organizations as well as the Fortune 100.
Dean specializes in defining, designing, and building complex digital products. His expertise includes UX strategy, user research, prototyping, and building UX-focused teams. He regularly speaks, writes, and teaches on these subjects.
Dean is also an avid ultra marathoner, reader, and adventure traveler.
UX Camp Spring 2021
Understanding the Mysterious Behavior of Complex Digital Product Users
Workhorse, data-dense digital products pose serious challenges, requiring compact UI focused on productivity and efficiency. To make better complex apps and software, we must deeply understand the domain expert power user, whose behavior and preferences confound the best digital product designers.
Because mission-critical app users demand compact, crowded interfaces that only a master Excel ninja could love (or use), it can be brutally difficult to make user-friendly products for them. Our UX instincts often lead us to design products hese users rebel against.
But you CAN do it. The best place to start is understanding the user of complex interfaces. In this session, you’ll learn the tips, tricks, and indispensable secrets to help you come to terms with their needs. These principles will change the way you think about constrained interface design. And your power users will love you for it.