Greg Nudelman is a Mobile Experience Strategist and CEO of DesignCaffeine, Inc. For over 15 years he has helped his clients eBay, WebEx, Wells Fargo, PayPal, Safeway, Cisco, IBM, Associated Press and Groupon amass millions of satisfied customers. Internationally acclaimed design workshop leader, Greg authored Android Design Patterns: Interaction Design Solutions for Developers (Wiley, 2013), Smashing Mobile Book (2012), Designing Search: UX Strategies for eCommerce Success (Wiley, 2011) and contributed to half-dozen UX design books.
UX Camp 2013: Mobile Camp
Designing Mobile Magic Moments with Cross-Platform UX Framework
I’ve always been excited by mobile experiences, that make customers feel that they are wearing the Iron Man suit of armor. Apps that dissolve in behavior and empower users through superior experiences that people can’t wait to tell their friends about. In this talk I will help you understand what makes mobile experience magical, and how to create a magical experience for your own customers using my Cross-Platform UX Design framework. We will discuss unique device ergonomics, new device senors and essential mobile UX design patterns to discover what makes experiences magical. From camera-driven search, voice recognition, Artificial Intelligence and Mechanical Turk to emerging facial recognition technology and Near-field communication–we will cover the latest digital magic trends on iPhone and Android. We will see what works, and what doesn’t. We will look at how to put all of the key elements of the framework together to create delightful experiences for touch devices, and show you how to create magical delight in your own mobile and tablet apps. If you want to learn what makes mobile magical, you can’t afford to miss this talk.