Margo Stern, a Content Strategist at Level, has been making the rounds in Silicon Valley content circles since it became a thing (about ten years ago). After stints at Google, Twitter and Facebook, she made the switch to the start-up world in September 2020. Margo lives in San Francisco with her husband and (at least) two cats.
When she’s not working, Margo can be found at a dance or yoga class or at the top of a local mountain. She’s also a member of a musical improv troupe with regular shows in San Francisco.
For more, keep up with Margo at margostern.com.
UX Camp Fall 2020
Make Your Own Demands: Forging a Career Path in Content Strategy
Now that some of the industry has begun to rally around the job title of “Content Strategist,” what does the actual job and career path look like? Why should we keep showing up and do the hard job, at scale? What are the challenges we all face, and when is some of this wicked ambiguity going to get cleared up?
In this talk, I consider the common challenges of a CS, the insecurities we battle, and how to sort out what to do when we’re faced with them. Drawing on my experience at Google, Twitter and Facebook both as a manager and as an individual contributor, I’ll share my worst mistakes, my best wisdom, and maybe some well-intentioned speculation.