Mari Luangrath

Mari Luangrath

Mari Luangrath

Mari Luangrath is best known for her dynamic speaking style, in which she shares stories about starting and growing Chicago’s Foiled Cupcakes. Starting the company using social media as its only form of advertising, Mari grew the business to revenue numbers 600 percent higher than originally projected.

Even without a traditional storefront, Foiled Cupcakes is Chicago’s most buzzed about cupcake operation. By marketing via Twitter and Facebook (totally by accident), Foiled is now Chicago’s cupcake darling, comfortably positioning themselves as the corporate go-to for sweet treats thanks to social media.

A sought-after international speaker and featured on national media outlets (Investors Business Daily, Wall Street Journal, Entrepreneur Magazine, Business Week, to name a few), Mari’s authenticity and passion towards business strategy and networking has resulted in an impressive client list, including over 100 Fortune 500 companies.

Presentations

UX Camp 2013: Prototype Camp

Prototyping Cupcakes: Taking Delicious from Local to National

Now shipping their sweets nationally, Foiled has undertaken their biggest challenge to date–sending delicious cupcakes in a box, while keeping the product and brand experience rich and unique… and still remaining competitive from a cost perspective. Mari and her team have successfully navigated this space, using pastry experience, customer data, trial and error, storymapping, and a strategic partnership with one of the biggest pharmaceutical shipping companies in the world–in order to do so profitably.

Share This Speaker!
Speaker Details
Speaker Details
April 2024
S M T W T F S
 123456
78910111213
14151617181920
21222324252627
282930  
Categories
Events of the Speaker
You might also love these events.
UX Camp 2013: Prototype Camp
UX Camp 2013: Prototype Camp
August 24, 2013
August 24, 2013
UX Camp 2013: Prototype Camp Prototype Camp delivers a full day of bringing together people who are interested in putting a bit more “build and create” into their craft. Sometimes getting your idea across is all it takes, but getting...
Related Speakers
You might also love these speakers.
Tim Yeo
Tim Yeo
chief introvert & Design Director
The Quiet Achiever & IBM Consulting
Tim Yeo (@timyeo) coaches introverts to have impact and influence without pretending to be extroverts at The Quiet Achiever. He's also a design leader, speaker and bookbinder; best known for saying complex things simply. Most recently Design Director @ IBM, formerly Head of Design at fintech startups @Finder, @OFX, @Prospa
Lori Baker
Lori Baker
Senior User Experience Consultant
Lori has extensive experience in finding creative solutions to client needs that also meet user needs through extensive research and cross- department collaboration.
Bryce Johnson
Bryce Johnson
Inclusive Designer
Microsoft Devices
Bryce is an inclusive designer for Microsoft Devices where he is devoted to ensuring Microsoft products are accessible. Bryce initiated and designed the Inclusive Tech Lab at Microsoft, which has now hosted over fifteen thousand visitors; it is a facility where people can explore how people with disabilities interact with Microsoft products and services.
Shannon Soper
Shannon Soper
Senior Product Designer
Freelance
Shannon Soper, Senior Product Designer, mentor, and former Head of Learning, brings 10+ years of experience in leadership and team development.
Alec Levin
Alec Levin
Co-Founder & CEO
Learners
Alec is the CEO and cofounder of Learners, a platform and community for UX professionals aiming to make career learning free for everyone. Prior to that, Alec has extensive experience in user research roles in startups of all kinds, and specializes in bridging the gap between founders and their early users.
Sheetal T. Patel
Sheetal T. Patel
Assistant Director - Transnational and Technology Mission Center
Central Intelligence Agency
Sheetal T. Patel was named the Assistant Director of the CIA for the Transnational and Technology Mission Center in January 2022. Prior to that position, Sheetal T. Patel was the Assistant Director of the CIA for Counterintelligence in 2019. Ms. Patel served as Deputy Chief of Station and Chief of Analysis in South Asia.
Katrina Alcorn
Katrina Alcorn
Global Product Design Executive
Katrina Alcorn is a global product design executive and award-winning author. She has built the UX practice at Hot Studio, a boutique agency that was acquired by Facebook, and then at Autodesk, where she centralized the digital design and research teams and her team's work led to a 5x increase in global ecommerce. Most recently, Katrina led one of the world’s largest design practices at IBM.
Phillip Hunter
Phillip Hunter
Senior Director, Product Design
O'Reilly Media
Phillip figured out in 2023 that he was supposed to be a designer after all. Fortunately, even while uncertain, he worked in interesting spaces like some of the earliest commercial conversational NLU/NLP applications, nurturing enterprise services toward becoming enjoyable tools, and applying analytics to UX design decisions.
Tiziana Dagostino
Tiziana Dagostino
UX Psychologist
tdagdesign
Tiziana is a UX Psychologist, with more than 20 years of experience in the design industry. She combines psychological insights with good UX/UI practices and a solid ethical framework to create inclusive designs that will persuade without manipulation or dirty tricks. She strongly believes that ethical design can change the world for the better. She is a member of the Ethical Design Network and maintains its blog.
Stuart Thursby
Stuart Thursby
Creative Director / Art Director
Freelance
Stuart is a Creative Director based in Toronto with a 15-year track record of building and leading teams alongside rolling up his sleeves and getting the work done. His creative career has blended the hell out of the concepts and craft of advertising, digital, experiential, and the web, working at some of the best shops around — BBDO, Cossette, Proximity, Array of Stars, FCB/SIX, Teehan+Lax, Trajectory, DDB, DARE, Edelman, and many others, plus 4+ years owning and running Stack.

This site uses cookies. Find out more about cookies and how you can refuse them.

I Accept