Samantha Starmer is Vice President of Customer Experience for Razorfish’s national Commerce and Content practice, where she works on strategy and best practices for creating seamless experiences across all touchpoints of the customer shopping journey. Prior to Razorfish, Samantha was Director of Customer Experience at REI, a leading national outdoor retail co-op. There she was responsible for creating and incubating teams focused on customer experience, interaction design, information architecture, and omnichannel experience strategy.
Samantha has over 15 years of experience in leading large, customer-centered programs from strategy through design, execution and optimization at companies such as Microsoft and Amazon. She is passionate about creating holistic customer experiences that are seamless and provide delight across channels, time, and devices. Samantha has a Masters in Library and Information science from the University of Washington where she regularly teaches graduate level courses on information architecture and user experience. She is fortunate to have been invited to speak and teach globally on customer experience and designing for this omnichannel, convergent world.
For more, keep up with Samantha on Twitter as @samanthastarmer.